Hand
Sanitizer Bottle is New GOLD
Government has issued guidelines to use
alcohol based hand sanitizer for protection from COVID19 Outbreak. This has
resulted in surge in demand of hand sanitizers. Sales of these hand sanitizers
zoomed in early February and by the end of February and hand sanitizers were
out of stock. The reason for this was because the demand for this 'upper and
upper-middle class' product had never been this high. What followed was more
than a flood of companies launching hand sanitizers.
At the
beginning of 2020, India's hand sanitizer market had only 3 prominent players
like HUL, GCPL and Reckitt Benckiser. In January and February 2020, the top
three brands alone had a market share of 85% while others including existing
players and smaller brands had only 15% share of the market collectively.
However,
in March, when the demand surged after the pandemic of Covid-19, these brands
were unable to serve the market demand despite their increased efforts, and
several other companies jumped into the sector.
Corona virus
pandemic has opened up avenues for India’s local brands who have found a new
footing in retail and kirana stores in the wake of rising demand for FMCG
products. With a demand supply gap arising in the lockdown situation, local
players have started to plug the gap and especially in the hand sanitizer
segment, regional players and smaller brands have eaten up the market of the
top three players in the category.
New
entrants and smaller brands are now dominating the hand sanitizer market, a
segment which has witnessed multi-fold surge in sales post the coronavirus
crisis, says a report.
In the
month of March, as many as 152 new players entered the Hand Sanitizers segment.
FMCG companies such as Dabur, Emami, Patanjali, Marico, Dalmia, Parle etc has launched their
hand santizers in April to claim a share in the zooming market.
Seeing the
potential of earning other companies that decided to foray into the hand
sanitiser space include the likes of Nivea, Dabur, Dukes India, Bajaj Consumer,
Jyoti Labs, Cavin Kare, Zydus Wellness
and many more. Two paint Giants Asian Paints and JSW paints has also entered in
the market. Many big alcobev companies also repurposed their lines to
manufacture bulk quantities of hand sanitisers. Besides, several liquor makers,
sugar factories and others also started production of hand santizer after the
government asked them to manufacture to
meet the growing demand to tackle spread of pandemic.
"Everybody
is preparing for the post-pandemic period. There is a sense that personal and
hand hygiene will take top priority in the minds of consumers. Therefore
companies with the available adjacency are seeing this as an opportunity and
additional stream of revenue," said an FMCG consultant.
In March,
the Ministry of Consumer Affairs had
also capped the maximum retail price of hand sanitizer at Rs 100 per 200
ml bottle till June 30 this year amid a sharp rise in the prices of this
product owing to the coronavirus outbreak.
With so
many companies entering in to the market, it is needless to say it is important
for a brand to stand out and ensure
profitability . A good packaging can help a brand to earn a unique identity
which is imperative to increase the market share and create value of the
product and earn profits.
As the
sanitizers are being packed in PET bottles in various SKUs, so with increase in
demand of sanitizers the demand of PET bottles has also increased manifold,
which has came up like a golden opportunity to PET Bottle manufacturers for not
only earning good profits but also serving the mankind in supporting the noble
cause.
Many of
the sanitizer manufacturers install the PET Blowing machines in house and enjoy
lot of benefits like less per bottle cost, zero dependency on supply of bottle vendors, above all
customized bottle designs can be made which helps in stopping the
duplicity. Pet Plast India is leading
company in segment of manufacturing and exporting of PET Blowing machines,
and manufacturer Feature-Rich PET Bottle
making plants, which provides the highest productivity, minimum rejection; at
very low running and maintenance costs.
“We Grow
as our Customers Grow” is the core value of our organization.
We provide
complete End to End solution for packaging plants like Hand sanitizer, hand
wash, oral cleaning, Agrochemical,
Liquor, and Edible Oil, Etc.
Our
solution range meets, from 50 ml to 20 ltr, from Semi-Automatic to Fully
Electric All Servo-operated Fully-Automatic Machines upto 7200BPH (120BPM).
All Fully Automatic machines range are
Industry 4.0 Ready, which meets all International Standard Features, ensure a
competitive edge to your products in the
market:
- MULTI SERVO Based System and Auto Air Recovery together saves up to 40% of LP AIR Requirement, hence the least production cost.
- Automatic Temperature Controller (ATC), Multi SERVO Accuracy and UPS system ensures minimize rejections.
- Remote Diagnostic, Smart Diagnostic Management, Predictive Maintenance, Alarm History, Trouble Shoot Guide to ensure minimum MTTR.
- Uniquely designed Mould Changing Rail System and mould recipe memory for fast mould change, hence higher production efficiency.
- Energy Meter Chart for monitoring "Energy-saving” and Carbon Footprint reduction" reduce production costs and help in meeting sustainability goals.
- Online Compatible with other machines such as filling machines, End Packing etc., which can save 30% of the floor space and labour cost.
We have 800+
machines running Across Globe with more than 18 Countries covered, truly going
Global day by day.
To know
more about us d o visit our Profile:
https://www.youtube.com/watch?v=Z7uaP2dLJgg
Please
also take a tour of our website: www.petplastindia.com
We will be
happy to connect over a call to answer any query you may have, to take the
project forward. Please feel free to
email us on mail@petplastindia.com and export@petplastindia.com or whatsapp or
call at +91 8130355448.
